‘Understanding IP Matters’

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* A written transcript of each UIPM episode is available.
Go to Apple Podcasts on your computer or phone; tap the title of the episode you want to access; tap “Listen on Apple Podcasts;” then “Transcript.”

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Season 4

EPISODE 1: NYC’s #1 inventor shares his secret for working smarter

“James started out as a math whiz, who loved games and calculating risk. That led him to problem-solving and 780 U.S. patents.  ”

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Season 3

EPISODE 10: How AI + IP are making an impact on early cancer detection

“Once the ‘human’ education of an AI-driven device is completed, the machine will learn on its own,” says Dr. Alan C. Nelson, cancer diagnostics developer with 142 patents and 30 years AI experience. “It becomes way smarter and quicker-thinking than the teacher.”

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EPISODE 9: Create, invent, track: Managing digital rights for IP and AI value

Multi-Grammy Award winner, inventor and CEO of Intertrust Technologies use innovative technology to authenticate and track content and IP. More creative expression means faster speed, greater value and digital management challenges. Keeping up will never be the same.

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EPISODE 8: IP and AI: Lessons for students, businesses and governments

Two leading educators address gaps in IP understanding and the need for more and better IP awareness among all students.

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EPISODE 7: AI Beyond ChatGPT: How a healthcare investor and INDYCAR engineer are taming big data

AI investor and IndyCar data scientist are featured speakers at IPAS 2024 in Chicago. They tell how AI is likely to impact healthcare, cyber security and other industries.

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EPISODE 6: The mysteries of design patents – Preventing abuse before it happens

Design patents are less patents than trademarks with copyright qualities. Their importance has grown not only because of the distinctive look and feel of new products, but because of their functionality. IP licensing and legal experts, Brian Hinmand and Elizabeth Ferrill, tell UIPM listeners why DPs work best in a portfolio of IP rights.

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EPISODE 5: Special Guest: Tech pioneer Marshall Phelps, who established IP businesses at Microsoft and IBM

IP strategist Marshall Phelps pioneered many of the revenue-generating techniques associated with patents, trademarks, copyrights and know-how still being used today.

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EPISODE 4: Piracy or Policy? Maintaining U.S. Technology Leadership in the Digital Age

IP strategist Marshall Phelps pioneered many of the revenue-generating techniques associated with patents, trademarks, copyrights and know-how still being used today.

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EPISODE 3: Infuencer – Educator is Attracting Diverse Audiences to IP Awareness and Ethics

Digitalization and, now, A.I. have changed our see of the world. Prof Casey offers a fresh perspective on copyright, ethics and IP awareness delivered in a manner resonates with a wide range of audiences and ages.

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EPISODE 2: Making Innovation Pay: Ex-Microsoft and IBM IP Heads Talk About Return on IP

Once an income generator for large companies and independent inventors alike, patent licensing has fallen vicitim to over-correction. Its impact is only beginning to be felt.

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EPISODE 1: Tech Partnerships – From Government to University to Consumer

After more than 40 years of successful public-private partnerships, universities and businesses are still fighting to maintain the opportunities provided by the Bayh-Dole Act.

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Season 2

EPISODE 10: AI Bots, Creators and Copyright – Learning to Live Together

Tool or weapon? Generative AI has recently opened a new world of opportunity and danger. For creators, consumers and society using AI queries fairly is no simple matter.

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EPISODE 9: IP in the Classroom: What Entrepreneurs and Students Need to Learn Today

Teaching intellectual property rights is no easy feat. Hear from two IP education champions on what is important to learn today.

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EPISODE 8: IP Investing – What is it? Who does it? Why it matters?

Investing today means taking a stake in company-defining rights, like patents, copyright and trademarks. Technology and product investors are IP investors – even if many do not realize it. Who are they? How do they measure success? What do they mean to innovation?

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EPISODE 7: Inventor and Author Arlyne Simon Wants to Change the World — and How Children View It

Arlyne Simon, author of the popular children’s book series ‘Abby Invents,’ believes creative problem-solving and innovation should be a foundational part of every child’s early education.

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EPISODE 6: Rising to the China Challenge – Why the U.S. must capture IP value, not just create it

To compete successfully in today’s global economy two experts – David Teece and Patrick Kilbride – suggest that the nation will need to do a better job on innovation policy and value capture.

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EPISODE 5: Embracing Open Innovation – The Business of Licensing With or Without Patents

Stephen Key, inventor, entrepreneur and licensing educator, discusses his “open innovation” approach.

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EPISODE 4: Rock On – ‘Cracker’ Lead Singer Advocates for Musicians and Creators

David Lowery, lead-singer, educator and entrepreneur, discusses how copyright impacts streaming royalties.

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EPISODE 3: Beyond the Headlines – Two Veteran Reporters Confront IP Media Coverage

Gene Quinn and Sue Decker, two veteran IP journalists, look at coverage of patent and other IP disputes and legislation.

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EPISODE 2: Investor View – Why Market Leaders Want to Kill Creative Destruction

Gary Lauder, veteran VC and technology investor, discusses how investors regard IP rights and the dangers of tech companies stockpiling patents.

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EPISODE 1: The Secret is Out – Trade Secrets are Driving Competitive Advantage

James Pooley, trade secret expert, discusses why trade secrets are growing in importance and what creators, employees and businesses need to know about them to compete.

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Season 1

EPISODE 6: Crypto and NFTs: Creators’ rights at the crossroads

Sam Ewen, head of CoinDesk Studios, discusses the various intersections of brand and virtual property in the digital age.

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EPISODE 5: Preparing students to turn their knowledge into currency

Spinal surgeon and inventor, Gary Michelson, has generated 992 patents. The billionaire philanthropist is devoting his time and portion of his giving to an innovative approach to IP education for all.

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EPISODE 4: ‘Storytelling is critical – it defines everything’

As a 27-yearold Tiffany Norwood did something no other entrepreneur or inventor had accomplished: she raised $670 million dollars to fund a startup and build the first-ever global digital radio platform and launch three satellites into space. Norwood, who is described as one of the first successful black female tech entrepreneurs, is Founder and CEO of Tribetan an EdTech company focused on teaching entrepreneurship, innovation, and practical creativity to everyone.

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EPISODE 3: The high cost of ‘free’ content

Film producer, Wall Street dealmaker and ex-Bob Dylan tour manager Jonathan Taplin says we need to treat content and content creators better or pay the cost.

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EPISODE 2: The biggest retailer was no match for this entrepreneur

Award-winning inventor Dan Brown on how his successful ‘Bionic Wrench’ was knocked off by the largest U.S. retailer and the patent battle that he both won and lost.

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EPISODE 1: ‘The Hidden Value of IP Understanding’

Chief Innovation Officer Brian Hinman explains the importance of linking invention goals to business strategy, and what it means for investment returns.

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PREVIOUS EPISODES

Part I: Living with the Impact of COVID-19: Identifying Work-Life Solutions

This podcast is part one of “Living with the Impact of Covid-19.” It looks at the role of IP rights in identifying work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business.

*Stream or download on these and other platforms. To be notified when new episodes drop: Apple Podcasts users, click here for instructions. For all other platforms, hit “Notify” button on home page of ‘Understanding IP Matters’ podcast page.

Part II:Living with the Impact of COVID-19: Devloping Work-Life Solutions

This podcast is part two of “Living with the Impact of Covid-19.” It looks at the role of IP rights in developing work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business.

*Stream or download on these and other platforms. To be notified when new episodes drop: Apple Podcasts users, click here for instructions. For all other platforms, hit “Notify” button on home page of ‘Understanding IP Matters’ podcast page.

Does the IP System effectively promote diversity and entrepreneurship?

This podcast features the first of four panels from the 2021 IP Awareness Summit, a webinar event held with Northwestern Kellogg School of Management. The panel looks at how American successes in innovation, the arts and brands are tied to the IP system – and if the system is equally effective when it comes to independent and minority inventors, creators and entrepreneurs.

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What does China’s IP rights explosions mean for innovation?

This podcast features the second of four panels from the 2021 IP Awareness Summit.The panel of IP experts looks at how in less than two decades China has gone from an emerging innovator with few IP rights to a global leader. How has China’s emergence and use of IP changed the global innovation landscape?

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How can schools better teach students about intellectual property?

This podcast features the third of four panels from the 2021 IP Awareness Summit, held in conjunction with the Kellogg School of Management.The panel of experts looks at how students learn about IP, and from whom, varies widely by school, department and educator. What can business and other schools do to provide students what the IP understanding they need? (CIPU’s Business School Report is introduced.)

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The ‘Perception’ Premium: How IP understanding promotes value

This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’?

*Stream or download on these and other platforms. To be notified when new episodes drop: Apple Podcasts users, click here for instructions. For all other platforms, hit “Notify” button on home page of ‘Understanding IP Matters’ podcast page.

ABOUT THE PODCAST

‘Understanding IP Matters’ explores the IP story of people who have succeeded in the world of inventions, creative expression, and brands—some with the scars to prove it.

It is the first podcast series to convey the journey from creator to entrepreneur of high-performing inventors and creators in their own words.

UIPM is brought to you by the Center for Intellectual Property Understanding, an independent non-profit and its subscribers.  CIPU provides outreach within an educational framework to improve IP literacy and promote sharing.

*Stream or download on these and other platforms. To be notified when new episodes drop: Apple Podcasts users, click here for instructions. For all other platforms, hit “Notify” button on home page of ‘Understanding IP Matters’ podcast page.